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 Plug Your Small Business Into Web 2.0 . Just what is Web 2.0? Well, it’s not a new Internet, but it is a new way to utilize the old Web to focus on social networking and interactivity. Sites like Facebook and LinkedIn, as well as the spate of blogs popping up on every subject imaginable are all part of the Web 2.0 movement.
Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and collaboration among users.
" Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform. "
These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. Characteristics
Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, allowing users to run software-applications entirely through a browser.Users can own the data on a Web 2.0 site and exercise control over that data. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it.This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site's owner could modify. Web 2.0 sites often feature a rich, user-friendly interface based on Ajax,openlaszlo, Flex or similar rich media.
Businesses, Nonprofits, and Schools are Benefiting from Web 2.0 and Content Management Solutions.
Benefits of Web 2.0, Content and User Management, and Social Software Applications.
1. Improves Customer Service,
2. Improves Project and Knowledge Management,
3. Facilitates Recruiting and Retention,
4. Increases Business Opportunities,
5. Builds Community - Rich Learning Environment.
Challenges:
1. Can Be Time Intensive,
2. Means Giving Up Some Control, Trust Issues,
3. Social software and Web 2.0 Challenge the Organization Chart Improving Sales for Small to Medium Size Businesses with Web 2.0
Nearly every business has a ton of knowledge and expertise on the key aspects of the business, the products or services it provides, and the customers it serves. Sharing that wealth of information can benefit your customers and your suppliers. But first you need to learn how. Get up to speed on social software applications, web 2.0 technologies along with social information management (SIM). We'll help you make your information more actionable - viral. Social software applications, which are browser based, make it easier to share knowledge that can help you gain more customers or help improve your dealings with suppliers. They are working for professional services, financial services, manufacturing, industrial chemicals, consumer durables, industrial packaging, toy and apparel industries. Start doing things on the net that were unimaginable before. |
